About Us

As there is an abundance of Raw Denim to choose from, the quality and the price doesn't quite match. The marketing scheme sometimes leads to an inferior product but at a high cost. The industry has been stir into a pool of "hype".

We want to make straight up high-quality denim at a reasonable price.
Starting from the mill, the fabric sourcing, the construction, and pricing with customer-oriented mind that embedded to the core when we create a pair of our jeans.

We hope you enjoy the clean modern classic fit, minimal style apparel that you can wear happily every day :)