As there is an abundance of Raw Denim to choose from, the quality and the price doesn't quite match. The marketing scheme sometimes leads to an inferior product but at a high cost. The industry has been stir into a pool of "hype".
We want to make straight up high-quality denim at a reasonable price.
Starting from the mill, the fabric sourcing, the construction, and pricing with customer-oriented mind that embedded to the core when we create a pair of our jeans.
We hope you enjoy the clean modern classic fit, minimal style apparel that you can wear happily every day :)